We all know that logos plays an essential role in branding. A good logo can help you to convey your brand’s message. People can easily identify your brand with your logo. we get to see logos everywhere whatever we do and where ever we go, from food items to the clothes we wear and to the products we use in our daily lives. This is the main reason why before choosing a logo, it has to go through many designing and redesigning processes before it gets finalize.
There are many brands who does not pay much attention to these minor and important details and this is the reason why sometimes their brand does not get such recognition. Here we present to you a list of a few logos and their hidden meanings:
- Sun MicroSystems: The designer of this logo was Vaughan Pratt a computer designer. The design ingenious Sun’s logo with an ambigram, which is a typographic design that has the ability to spell a word in many directions. He designed this logo in such an innovative way that no matter in which direction you read it you get to read Sun only.
- Amazon: The large online has everything in its store. An arrow linking “A” to “Z” is there to represent that they sell everything you need from A to Z. The other meaning of the arrow is a smile.
- FedEx: This is a shipping company whose logo may seem very simple but if you give a second look at the logo them you will realize that it has an arrow between the letter ‘E’ and letter ‘X’. It is so perfectly placed there and it shows speed and precision.
- Sony Vaio: Sony’s laptop range has this logo VAIO. This logo has a technical meaning i.e. analog waves turning into digital form. The analog waves there in ‘V’,’A’,’I’,’O’ which can also refer to as 1 and 0 the binary code used in computers.
- Picasa: Google’s image editing and sharing site have a lot in it not only the colorful camera shutter. Picasa is a home space for your photos as ‘casa’ in the Spanish language means means ‘house’. Now take an another look at the logo then you will see a house in the middle of the colorful shutter.
- Toyota: The three ellipses in the Toyota’s logo refers to three hearts; the heart of the product, the heart of the customer, the heart of the progress in the field of technology.
- McDonald’s: The big ‘M’ for the McDonalds does everything for its brand and for its customers to recognize the food joint easily. In the late 60s, McDonald’s wanted to change their logo but their logo designer suggested not to change it and now the logo is one of the most recognizable in the world.
- Apple: A well-known technology brand. Apple’s logo represents the ‘forbidden fruit’ from the ‘tree of the knowledge’. They somewhere work on the Adam and Eve concept.
- Mercedes-Benz: The most confident logo which dominates every other logo in its category. The tri-star in the logo represents the company’s dominance in the field of quality and style over all things Land, air, and water.
- Audi: Simple and plain. Isn’t it? The four hoops represent the four founding companies way back in 1932: Wanderer, DKH, Horch, and Audi.
- Volkswagon: Another big name in the field of automobiles. In the logo, ‘V’ stands for Volks and ‘W’ stands for a wagon. In the German language ‘Volks’ means ‘People’ and ‘Wagon’ means ‘Car’ which means it is a car for the people.
- Google: Incredibly recognizable logo worldwide (even after its recent redesigning) Google’s colorful logo is a symbol of Google’s crazy thought process and it also shows that google does not run by the rules. Google knows how to have the fun. The crazy font and symbol of Google chose to rely on different colors to deliver their message.
- IBM: IBM is a big name in itself and its logo is well renewed worldwide. The white stripes passing through the letterforms gives the illusion of equal signs in the bottom area of IBM and this is a symbol of equality.
- Domino’s Pizza: Domino’s Pizza’s logo is based on a domino playing pieces. The logo refers to ‘Avoid the Noid’. The 3 dots in the logo represents the Domino’s pizza’s restaurants. Originally, the company’s plan was to keep adding the dots every time a new franchise opened. But later, the idea was dropped by the company and we feel it’s a good idea to drop that because today Domin’s have over 10,000 stores over the world.
Well, these logos have some or the other meanings and if you are also thinking of making one for your company or business then do try these manipulative tricks to hide a secret message in it and add that extra weight in your logo.
we would love to hear your comments and your story of logo designing.